Company History

From Humble Beginnings to World-Class Performance

Hi there! Thanks for visiting. At Blueseventy, our story began in the beautiful waters of New Zealand. From the very beginning, we’ve been fueled by a passion for creating amazing swim and triathlon gear. Even though we started small, we’ve never let our size hold us back. Like the world-class athletes we support, we thrive on pushing boundaries and rising to every challenge.

For over 15 years, we operated as Ironman Wetsuits, with our design team going by the name 'Blue Seventy.' During this time, we worked closely with the world’s best swimmers and triathletes to craft wetsuits with one clear goal: to make swimmers faster. Then, in 2006, Ironman Wetsuits transformed into Blueseventy, introducing the revolutionary Helix Wetsuit—a product that redefined the sport, led races, and crowned champions around the globe.

Today, Blueseventy is here to help athletes like you, offering gear for every type of water, from tropical seas to chilly Canadian lakes and even icy winter swims. Our wetsuits are designed to fit all kinds of body shapes—because we know everyone is unique—and we use eco-friendly Yamamoto neoprene to take care of the planet we all love.

Proudly Supporting Canadian Swimmers, and Athletes Here in Canada, Blueseventy is proudly brought to you by us—a small, family-owned business passionate about supporting Canadian athletes. We’re your neighbors, and we’re committed to offering you the best gear, tailored to your needs and backed by personal care and service. Whether you’re preparing for your first race or chasing new records, we’re here to make sure you’ve got everything you need to succeed.